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Eleen was to be named Oleen version of the word âOleum meaning âoil. But it was not to be. The name Oleen was pre-registered. Several other names were tried. However by then the creative team were so used to Oleen that they did not want to let it go easily. Then someone discovered that E of Emblica ( botanical name of Amla) and Vitamin E if placed before the string of characters âleen forms a good name that rhymes with âOleen and contains the common character âE of both the special ingredients in the product. So there it was! Eleen finally got its name.
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